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Feb. 3, 2022

Basics of Copywriting - Alexandra Cattoni

You will need to write copy in every business


This is a breakdown of one of the most highly paid and sought after skills you can develop: Writing Copy as a Copywriter. We discuss exactly what it is and how you can learn the basics to inspire, motivate and support your audience to take action. This will lead to increase sales, more raving fans and ultimately, a better understanding of how copy is everywhere, and knowing the basics will get you further ahead in life.

Alexandra Cattoni is the Founder of the Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. She has 10+ years experience in online marketing and branding and she is on a mission to shake up the marketing world and get more messages that matter to the masses. Alexandra Cattoni is the Founder of the Copy Posse, a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. She has 10+ years experience in online marketing and branding and she is on a mission to shake up the marketing world and get more messages that matter to the masses.

*Note: I mentioned “Upsprout” as a viral website. It’s actually “Upworthy” - and you can see the Rise and fall here

Listen out for:

  • Why copywriting (writing with sales objectives) is essential for every business
  • What happens when you learn the basics of “Copy” and how the world will change
  • Where “copy” get’s a bad reputation and how you can do it with integrity
  • How to learn the ABCs of Copy and be able to get started now
  • PLUS: the secret of “Open Loops” and how to use them right now

Bonus:

Go to Sellingwithlove.com for video access to the show or directly to youtube at https://www.youtube.com/channel/UC5VaR6Z3wfElWFZn64ugOBw

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I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/

*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.