In this video clip from the Jason Marc Campbell Podcast, Jason sits down with Judd Kessler, where they talk about why different markets don't all work the same way.
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🎙️More about the guest and this episode:
Judd Kessler, Wharton professor and author of Lucky by Design, reveals the hidden economics of winning markets. Discover how to harness “hidden markets”, where scarcity, not price, rules to boost demand and loyalty. From creating strategic scarcity to niching down for standout positioning, Judd shares tactics to make luck work for you. Perfect for small business owners and startups, this episode unpacks pricing pitfalls, customer psychology, and even dating market parallels to drive success.
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