Chris Peterson, author of Red and Blue Customers, shares his mind-blowing concept: political values shape what people buy. Peterson uncovers how liberals seek innovation while conservatives prioritize reliability—and how businesses can cash in on this. From Apartments.com to WeatherTech, he shares real-world examples of brands nailing values-based marketing. Plus, he drops a free tool to decode your customers’ political leanings. Whether you’re a marketer, salesperson, or entrepreneur, this episode will flip your perspective on connecting with your audience. Tune in to learn how to boost sales, build loyalty, and thrive in a polarized world with empathy and smarts.
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👂Listen out for:
- Political values influence buying decisions.
- Tailor marketing to liberal or conservative values.
- Free tool to analyze customer political leanings.
- Real-world examples: Apartments.com and WeatherTech.
- Boost sales with values-based strategies.
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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.
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Time Stamps
00:00 - Intro
02:36 - Why Politics Now
05:06 - Beyond Demographics
07:01 - Being Vocal
13:27 - Business Case
17:12 - How to Self Assess
22:31 - Changing your Politics
25:58 - Use for Marketing
28:25 - Gender vs Politics
30:17 - Audit your Market
35:39 - Be Intentional
38:55 - Shape the World
41:27 - Selling with Love?
