In this video clip from the Selling With Love Podcast, Jason Marc Campbell sits down with Chris Peterson, where they talk about how exactly you can sell more just by knowing what your audience's political leaning is, a topic that Chris has studied extensively (and what he teaches on his book).
👉 Watch The Full Episode Here - https://youtube.com/watch?v=UKn5YfpJHLA
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🎙️Guest’s Bio
Chris Peterson, author of Red and Blue Customers, shares his mind-blowing concept: political values shape what people buy. Peterson uncovers how liberals seek innovation while conservatives prioritize reliability—and how businesses can cash in on this. From Apartments.com to WeatherTech, he shares real-world examples of brands nailing values-based marketing. Plus, he drops a free tool to decode your customers’ political leanings. Whether you’re a marketer, salesperson, or entrepreneur, this episode will flip your perspective on connecting with your audience. Tune in to learn how to boost sales, build loyalty, and thrive in a polarized world with empathy and smarts.
