Sell Smarter: Understand Liberal vs. Conservative Buyers with Chris Peterson

Chris Peterson, author of Red and Blue Customers, shares his mind-blowing concept: political values shape what people buy. Peterson uncovers how liberals seek innovation while conservatives prioritize reliability—and how businesses can cash in on this. From Apartments.com to WeatherTech, he shares real-world examples of brands nailing values-based marketing. Plus, he drops a free tool to decode your customers’ political leanings. Whether you’re a marketer, salesperson, or entrepreneur, this episode will flip your perspective on connecting with your audience. Tune in to learn how to boost sales, build loyalty, and thrive in a polarized world with empathy and smarts. 

=====

👂Listen out for: 

- Political values influence buying decisions.

- Tailor marketing to liberal or conservative values.

- Free tool to analyze customer political leanings.

- Real-world examples: Apartments.com and WeatherTech.

- Boost sales with values-based strategies.

=====

❤️New to Selling with Love Podcast?

Check out the Selling With Love Book! http://jasonmarccampbell.com/book

Join The Selling With Love Facebook Group https://bit.ly/3ygRLGi

Subscribe to the YouTube Channel HERE: https://youtube.com/c/sellingwithlove?sub_confirmation=1

=====

📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

#ChrisPeterson #JasonMarcCampbell #SellingWithLove