Sell More with Authentic Copy - Brian Cassingena

Struggling to write emails that sell? This episode is with Brian Cassingena, the “Email Resurrection Guy” and host of Geniuses of Copywriting. He is a master copywriter reveals why AI falls short of human-crafted copy and how to create authentic, story-driven emails that convert. Learn the art of persuasive writing, avoid “douchey” tactics, and discover why empathy and connection trump templates. From his eBay beginnings to crafting Mindvalley Founder Vishen Lakhiani’s voice, Brian shares actionable tips to humanize your copy and boost sales. Perfect for entrepreneurs, marketers, or anyone hesitant about writing, this episode demystifies copywriting with heart. 

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👂Listen out for: 

- Human copy outperforms AI writing.

- Storytelling boosts email conversions.

- Empathy is key to persuasion.

- Avoid “magic pill” sales tactics.

- Research shortcuts with AI tools.

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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

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