Leading vs. lagging indicators in sales - Jason Marc Campbell

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Do you get frustrated because it seems that you’re doing all the work but the numbers don’t adjust? Well, it may be that you’re measuring the wrong things. In this episode, you’ll learn the difference between Leading and Lagging Indicators and why it’s important that you measure both of them. The key here is to measure the right things and have clear indicators of the progress you can control vs. those results that can appear sooner or later. Listen closely and discover how to rebump your traffic and conversions by doing the set of activities that move the needle forwards.

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🎙️Guest’s Bio

Jason Marc Campbell is the author of Book Selling with Love and host of the Selling with Love Podcast. Jason is an author and a host on Mindvalley. He has worked for this personal growth ed-tech company for 7 years as head of sales. He's been responsible for million-dollar product launches**,** handling the PR for a New York Times best-selling book, launching the very first membership platforms, selling thousands of people, one-month-long events, and bringing in top-level authors to be published by the company.

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👂Listen out for:

• What is lagging and leading indicators?
• Key activities for increasing traffic and conversion
• Why measuring the right activities is key for growth
• The importance of measuring what matters

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🎁Bonus:

• Join the LinkedIn Community for Free Resources about Selling With Love: https://www.notion.so/Jason-Marc-Campbell-3c26858e787d415697dbfc026f113530
• Visit Jason's website: http://jasonmarccampbell.com/

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❤️New to Selling with Love Podcast?

Download the first chapter of the Selling With Love book FOR FREE: https://www.sellingwithlove.com/freebie

Subscribe to the YouTube Channel HERE: https://youtube.com/c/sellingwithlove?sub_confirmation=1

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📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

Instagram: https://www.instagram.com/jasonmarccampbell

LinkedIn: https://www.linkedin.com/in/jasonmarccampbell

• Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

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